Important influencer of domestic light truck

- Aug 21, 2020-

Important influencer of domestic light truck


Isuzu was one of the first Japanese car manufacturers to enter the Chinese market. In 1985, it began to produce light commercial vehicles in China through technical and trade cooperation with the Chinese government. Therefore, its light truck brand is more common in China, which is why many Chinese light trucks have "bells" in their names.


As a century-old world-class brand, Isuzu's influence on domestic light trucks has continued from the last century to the present day. In the 1980s and 1990s, “elves” and “big glass” were everywhere in the streets and alleys. Because of the four-seater, two-door and one-body layout of the Isuzu light truck, many people called it “two bedrooms and one hall”.