About isuzu

- Jul 23, 2020-

Brand introduction:

The predecessor of Isuzu Motors Company was the Tokyo Ishikawa Island Shipyard, which was established in 1916 in Shinagawa-ku, Tokyo. In 1922, the A9 sedan was produced; in 1933, the company merged with Da Chi Automobile Company. In 1937, the company merged with Tokyo Gas and Electric Power Co., Ltd. and Kyoto Domestic Corporation to form Tokyo Motor Industry Co.; in 1949, it was renamed Isuzu Motors Corporation. The company produces many types of cars and is a major manufacturer of heavy and light trucks. Its car brands include Gemini and Yuma.

Established in 1937, Isuzu Motors Corporation of Japan is one of the world's largest commercial vehicle manufacturers with the longest history. Its products are loved by users all over the world. The output of Isuzu's commercial vehicles and diesel engines ranks among the top in the world. Facing the advent of the 21st century, Isuzu Motors will continue to apply first-class technology and craftsmanship to develop high-tech, low-polluting automobiles and engine products, and provide users all over the world with high-efficiency transportation tools to jointly create a better future.

ISUZU Shipbuilding Engineering Company was established in 1910. In 1918, it manufactured the first truck in Japan. In 1949, the company formally established Isuzu Motors. In 1971, it cooperated with American GM to supply American truck chassis and related parts. In 1975, the United States was established. ISUZU has also officially included in the GM's territory. ISUZU started with heavy trucks, and its 4WD vehicles are also known for their sturdiness, durability, and heavy load. Diesel engines are supplied to many other car manufacturers. Therefore, many domestic trucks and SUVs are manufactured with their chassis or bodies.

The corporate brand ranks 409 in the 2012 "Top 500 World Brands" ranking compiled by the World Brand Lab.

In December 2018, the World Brand Lab released the "2018 World Brand 500" list, and Isuzu ranked 420th.

Brand culture: Focus on the quality culture of customers-quality and technology leadership strategy.

Vision: Establish an industry benchmark and become a trustworthy enterprise.

Mission: Provide high-quality products and services to achieve the happiness of customers and employees.

Management policy: quality first, lean production, prevention first, continuous improvement, committed to the industry's leading automotive brand.

Management philosophy: openness, innovation, refinement and happiness.

Core values: Integrity management, pursuit of taste, sustainable development and return to society.

Its products:

Pickup Series:

In the 1990s, ISUZU has already come to China. In addition to the familiar "big head Isuzu" (N series light truck), ISUZU's hot-selling car model at the time-the third-generation ISUZUFaster pickup truck was introduced. At that time, because it had the driving comfort of a car and its ability to load goods was also very good, it can be said to be a smash hit at the time. Today Isuzu’s pickup truck series has reached the seventh generation.

H series medium truck:

In 1933, Ishikawajima Auto responded to the Japanese government's request for the development of standard cars and reconstruction after the Great Kanto Earthquake, and developed and manufactured standard cars of the Ministry of Commerce, Industry and Industry, and began localization of parts for Japanese cars. The industry laid the foundation; at the same time, after subsequent improvements, it developed into a 5-6 ton truck of Isuzu after the war, which became the origin of Japanese medium-sized trucks. This medium truck is the ancestor of the Isuzu H series.

N series truck:

The market share of N series cars in Japan is 38.2%, but in September 2004, after this car was launched, the market share reached 43%, which shows the popularity of this car. The new N series is equipped with Isuzu's new 4KH1-TC engine, and has obtained the European No. 3 standard certification to meet the continuous improvement of the world's environmental protection requirements. The 4K engine is characterized by its output power of 130 horsepower, electronically controlled injection, inter-cooled supercharging technology, and a supercharger with cooling device.